The rebranding process can be laborious, especially when you’re rebranding your own company. Here are some sketches and ideas that I made to try to solve our problem.
The old logo was created when the company was founded, and it worked well for Hardly Square for years. But we all agreed it needed an update. Some of the logo trials were similar and some of them were more experimental. Nothing was off the table. The project was put on hold for more pressing work, but some of these logos are fun and it’s sad to hide them away in a folder on your computer.
Then I tried a different direction with some hand drawn script logos.