Way To Stay
Branding & Identity
Way to Stay is a program started by Live Baltimore. It works to introduce parents to the best school options in Baltimore so that families with school age kids can stay in the city. This brand was made to appeal to young professional parents and families, while tying into the parent Live Baltimore brand.
I worked with Way to Stay to create a new logo and brand to kick off the program. Visual elements were needed for sub-programs. I illustrated icons and patterns their marketing materials. I also designed maps, posters, sign, brochures, and postcards.